Create an engaging, energetic logo and identity system to help build awareness of The Ride, a new cycling fundraiser for cancer research.

Shine created a logo system consisting of a recognizable and relevant icon, custom logo type, and competency lines that all tie together visually. The flexibility of the system allowed The Ride to use it in meaningful and impactful ways across multiple media – from their web site to bus boards to bike jerseys.

Not only did The Ride achieve a significant community presence in its inaugural year, it also surpassed all goals for event participation and donations to cancer research.