The assignment was to create a unique pictorial trademark for a company by combining two objects through a forced visual connection making a cohesive, original, and stand-out brand.
I started by creating multiple sheets of word lists of objects, locations, professions, animals, etc. In this case, I chose a bird and the number five. I then proceeded to create thumbnails and roughs. My approach to this design was to utilize as much as I could from the number five, such as white space, curves, and edges; to help me intergrade a bird in the mix. The design reminded me of my Hispanic heritage, so I decided to go for more vibrant colors then later finalized all types.
The logo successfully combines Cinco- Aves (Spanish for five birds). The logo represents a juice company that sells 5 flavors of their fresh drinks. It reads and stands alone for anyone and everyone.