Trusted Advocate is a revolutionary new way of finding & hiring a lawyer. To represent this we created a logomark using imagery of rays of dawn breaking around a powerful “T”. For the brand image, we used a photo of a sunrise over a field of sunflowers. Combined, these elements not only represent hope but also new solutions & new ways of thinking. For the website, we interspersed statements about the client’s core beliefs with concrete facts about who they are & how they work. These brand elements help people feel safe & give them a sense of trust during what is surely a highly stressful period of their lives.