Quaker was one of the first brands to create iconic breakfast packaging that has become a beloved part of consumers’ morning routines. In honor of this, we created a wholly original pack design across structure and graphics, leveraging Quaker’s heritage in a contemporary way.
Inspired by Quaker’s rich heritage of nearly 140 years of oat expertise, Miller’s Batch is rooted in high quality select ingredients that are regionally sourced.
Miller’s Batch defines a new category space as an elevated product line under Quaker. The design challenge was to develop a niche and premium proposition for a portfolio of organic and non-GMO products that would highlight Quaker’s rich story and heritage.
Miller’s Batch brings us closer to the story of the oat through a packaging design that is simultaneously straightforward and premium. This origin story is featured prominently against a natural kraft canvas accented with original imagery, vivid colors, and authentic typography. Upon opening the oatmeal blend cartons, the inner flap reveals a beautiful illustrative pattern that highlights the regionally sourced ingredients.