Whitley Law Firm specializes in personal injury law and wanted High Tide Creative to develop a regional outdoor campaign that would educate the public about the dangers of texting and driving.
Since lawyers are known for producing advertising with photos of their legal team, scales of justice and the like, we decided to go in a much different direction and developed a Public Service Announcement campaign, sponsored by Whitley Law Firm. By going in this direction, Whitley would educate the public about the dangers of texting and driving and advertise their legal services at the same time.
As soon as the billboards went up, there was an immediate buzz. Whitley Law Firm received numerous calls just to let them know how much they liked the billboards. During the six-month period the campaign was up, these boards helped Whitley cut through the competitive personal injury advertising landscape and allowed them to emerge as one of the leaders in Eastern North Carolina for this area of practice.