The task was to conceptualize and design a poster for Evian Water.
As per the research, Evian water starts as rain and snow in the peaks of the French Alps and takes on a journey to reach people. Evian water travels through layers of glacial rocks which naturally protect the water from outside pollution and enrich it with naturally occurring electrolytes and minerals, which provide the distinctive, crisp taste.
Thus, it led to my theme "With Journey comes Purity". My visual approach led to using 360degree camera shot. Bringing in one frame the entire circular journey a drop of Evian water undertakes. The 360degree shot is visually stunning and fulfills the purpose of effectively portraying the 360degree circular journey Evian water is proud of.