Bullying doesn’t just end once you’re an adult — 76.3 million Americans reported that they have experienced workplace bullying. This campaign will educate corporate employees about this issue, highlight the prominence of bullying in adult life and how to prevent it in the office.

The Ad Council will touch on this issue by personifying the toxic personality traits into illustrated characters. Each character is originally designed and paired with office-related copy that will resonate with every office-worker. This campaign would touch on toxic situations and ways to correct the behavior. The campaign will run on various out of home platforms, in-office settings, and live on social media. Including an online quiz where people can find out their own office persona and how they can better the environment by starting with themselves.

When presented to the audience, it was received well. The campaign was successful in conveying the toxic work environment and how to recognize the behavior to help make the change in the workplace. The audience was pleased by the copy and originality of the characters and interested with how it all works together.