This is a branding practice for Fisher Wave surfing club.
Fisher Wave is a retailing based surfing club located in Australia. It is owned by the Fisher couple who are devoting to enhance the value of boarding culture. Fisher Wave not only sells surfing equipment but also provides coaching services and second spaces, which enable the community to embrace the waves together.
Basing on client's demanding, the logo has to retain the feeling of the sea. I decomposed the letters of the name and then reconstructed them according to the shape of the wave. The logo fluctuates like water so as to be applied to images in varied ratio. The monographic also showcase the waveforms.
The logo applied in multiple products and serve as a consistent branding work.