As a startup drive-through only coffee shop, Fuego asked us to create a logo that captured the value of its business model (quick, quality coffee), as well as the quirky personality of the brand.
Approach
Fuego is the name of the owner’s dog. Fortuitously, it also means “fire” in Spanish. We first and foremost wanted to communicate that it is an efficient mode of getting freshly brewed coffee, while also giving a nod to its furry namesake.
