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We were tasked with creating an ad for our client Ark Naturals that would run in trade publication called Pet Business, which had an overall theme for the month of “Made in the USA.” They wanted us to showcase how Ark’s pet wellness products all use the best natural ingredients possible and are carefully crafted in the United States. Since Ark had a limited amount of print ads running during the year, they needed us to create something that would really stand out in this publication and make a strong impression on independent retailers who may be thinking about carrying Ark Naturals products.
In order to get these retailers’ attention, we took Ark Naturals actual dental chews, along with some of the natural ingredients contained in them, and formed an American flag. We capped it off with a rather bold, confident headline that had just the right amount of attitude, saying…Get real, America.
The Ark Naturals’ marketing team thought this vibrant image really showcased their chews and natural ingredients in a fun, patriotic way. What’s more, this clean and very visually-driven, product-focused ad really stood out in this trade publication that was filled with ads that had typical images of dogs.