The goal of this project was to create a branding system for a boutique children’s dance wear brand called Heart & Sole that conveyed its playful and friendly side meant to appeal to its main demographic, children, while also feeling upscale and elevated.
Approach
A soft color palette and minimalist typography layouts combined with occasional pops of a playful pattern were used to create the feel of an elevated brand while still maintaining a playful side. The typeface chosen for the logo is century gothic as some of the characters look similar to the letters children first learn to write in school, while also simultaneously being warm and friendly as well as feminine and elegant.
Results
The project is successful because it creates a luxe experience for the customer making sure the products and packaging are well thought out and high quality as well as establishing a recognizable and consistent system throughout every touch point.
