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Today music is available anytime and anywhere, thanks to a myriad of new possibilities. But when was the last time we listened to music with full attention?
Playtime is an event series that allows us to start hearing consciously again. In reducing the sensory input on solely the sense of hearing, attendees of Playtime events are invited to focus exclusively on the music, a whole album from beginning to end. Like in old times, when that was the only possible way due to technical limitations.
For the music, the organizers select an album, an entire composition that is greater than the sum
of its songs. A musical work of art. This special album is played at a place where the sense of sight normally takes precedence: a cinema. Because the converted movie theater is an ideal allegory for how visual music can be when we fully listen. Therefore the screen is kept empty as an invitation
for everyone to project their own images, as inspired by the music.
The Playtime logo design achieves its symbolic character through a simple device: By trimming the letter M on both sides, the pointy central tip of the Neutra Face M comes into sharp focus, thus recalling the pointy tip of a record needle. This is combined with a zigzag line that suggests both the groove of a vinyl record and the frequency line of music on an equalizer.
Since Playtime events always take place in venues like theaters or cinemas, the logo also encompasses the concept of a listening audience. The zigzag line could indicate a row of seats, and the trimmed M a curtain, just to name one possible interpretation.
The Playtime poster design references a typical movie poster layout in the arrangement of its elements and especially in the typography. The text, an abstract of the idea and intention of Playtime, is arranged and styled like movie poster credits. Furthermore, its reduction to white letters on black background evokes the projection of content on a movie screen.