Come up with a clever way to let customers know that Cepheid’s molecular diagnostic solution was a good way to get prepared, in advance, of the upcoming flu season.
Since flu season happens around the holiday season, it was decided to go with a Santa theme. After several iterations, a version was finalized that included several Cepheid items that were Cepheid branded, such as a tea bag in a Cepheid "blue" mug.
The Santa Claus is Coming ad was used as both a print ad and a digital ad, and provided quite a few new leads as well as leads from existing customers who placed orders to get prepared for the coming flu season.
Cepheid - 5th Floor 2550 Great America Way Santa Clara, CA 95054 US