Frank Ponterio is a celebrated Chicago-based designer sought after for his attentiveness and commitment to elegance. He engaged the services of Tatum Design to rebrand his interior design firm.
Approach
The logo of a handsome dog with its head turned in attention elegantly pairs with his brand’s promise “Home Awaits.” The symbol embodies Frank’s classical and traditional style while also portraying his undivided devotion to clients.
Results
The client was pleased with how the mark authentically captured his style and design philosophy. The redesigned brand is much more inline with his level of taste and clientele.
