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Design branding, and environmental exterior and interior signage — as part of an overall campaign — for a local specialist garage.
As part of a branding effort built around 'the Art of Repair,' the garage signage features phrases inspired by the service-driven ad slang of the 1950s rendered playfully, artfully, and iconically. Big, bold, hand-painted letterforms strategically placed throughout the building (inside and out) harken back to the golden age of auto repair while enlivening the gritty, utilitarian space for employees and patrons alike.
With the once nondescript building now the jewel of the neighborhood, Auto & Truck Services have received compliments and an unprecedented amount of new business directly related to the building and the supporting campaign materials.