How can Skippy, a brand with unmemorable advertising, but a lovable legacy, differentiate itself in the growing peanut butter market that is trending towards organic and all natural products?
Approach
While the peanut butter market continues to get bombarded with new, organic spreads and nut butters, Skippy’s undeniably smooth texture is enough to make any consumer swoon. Because of this Skippy has stood the test of time. With its effortless ability to win over the consumer, Skippy is not just smooth, it’s smoooth.
Results
A print campaign that makes consumers truly feel the smoothness of Skippy by giving the peanut butter a charming and "innocently- sexy" personality.
