This project was to promote the Airbnb Art House throughout Hong Kong in key neighborhoods, targeting the art crowd and the art curious.

Using the “dot matrix" idea at the core of the identity of Airbnb Art House, we created a series of posters that conveyed depth, motion & volume through the dots. The posters were meant to be intriguing and visually striking driving people to want to learn more. They were wheat-pasted as a single promotional poster, but the visual impact was exponential when combined together. The type-oriented poster was meant to be the “glue” poster, interchangeable and playing off the edges of the other posters.

The result was a striking presence in the streets of Hong Kong. People were stopping and taking pictures, reading and even ripping off a few for themselves.