- Award
- Gold
- Agency
- Connelly Partners
- Client
- Samsonite
- Art Director
- Jonah Hulbert
- Category
- Video
- Travel
- Country
- United States of America
- Award
- Gold
- Agency
- Connelly Partners
- Client
- Samsonite
- Art Director
- Jonah Hulbert
- Category
- Video
- Travel
- Country
- United States of America
- Title
- SoLyte
- Creative Director
- Sid Murlidhar
- Director
- Craig Orsini
- Production Company
- Element Productions
- Producer
- Jonelle Murphy
- Lauren Lukacsko
- Executive Creative Director
- Jonathan Plazonja
- Copywriter
- Sid Murlidhar
- Chief Creative Officer
- Alyssa Toro
- Associate Creative Director
- Jonah Hulbert
- Assistant Account Manager
- Erin Hughes
- Agency Producer
- Barry Frechette
- Account Supervisor
- Renee Rochon
- Account Director
- Elyse Kelly
Assignment
Introducing Samsonite's newest line of light luggage.
Approach
To play up the lightness of the new line of luggage we wanted to start with the delivery process. By not tying down the bags, we created an illusion of floating bags to really drive home to lightness of the bags. We chose not to reveal the bag until the assistant walks by the side of the truck.
Results
Total social engagement reached over 21,000.
Contact Information
- Company Name
- Connelly Partners
- Phone
- 617 521 5400
- shconnelly@connellypartners.com
- Website
- http://www.connellypartners.com
- Address
- 46 Waltham Street
Floor 4
Boston, MA
02118 US
