Every year the Strong National Museum of Play inducts 5 new toys into the National Toy Hall of fame. The posters were used to promote the event within the museum to the families visiting the rest of the museum for playtime.
The museum may feature known brands of toys but they can not use any copyrighted images or taglines in their communications. We leaned into the nostalgia of toy commercial jingles and used familiar but uncopyrighted lyrics to make an emotional connection with the adult audience. Visually we needed to bring the lines to life in a way that captured the fun and excitement of the museum. Doug Pedersen's typographic illustrations provided the perfect fit to bring the lyrics to life.
Adult visitors loved the posters so much the client was inundated with requests and now they sell them in the gift shop to help provide additional revenue.
Partners + Napier
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