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The Munich Secession was a group of artists which was formed in 1892 to break away from the conventional academic mainstream of the time, based on the example of Paris; its members included Franz von Stuck, Lovis Corinth and Max Liebermann. For the retrospective at Villa Stuck we designed a poster based solely on typography: the word “secession” appears divided into three blocks of three letters each; the font selected was Gill, not only because it is the signature font used by Villa Stuck but also because it provides a formal match with the art nouveau lettering of the logo and thus implicitly refers to the relevant turn-of-the-century period. By doing without a pictorial motif, it was also possible to adopt a neutral position in relation to the plurality of styles of the various artists represented within the Secession. With its stringent reduction (no colours or pictures, and an ample white space which provides a formally “positive” logo), the poster stood out especially well among the colourful diversity of cultural advertising which was especially intensive during the Munich’s 850th anniversary celebrations.