Lipton Tea | Brand Campaign Assignment: develop a brand campaign for Lipton Tea, including a redesign for the existing identity, a new brand vision, and a strategy to communicate to the appropriate audiences. Lipton is an international tea brand established in 1890 in Scotland. This brand refresh brings Lipton up to date with a younger audience while still acknowledging the long-standing equity of the brand that its older audience will recognize. A new logo refresh design and the development of a colorfully illustrated pattern system help elevate Lipton back to its original status as an exceptional-quality, accessible brand while allowing it to stand out against competitors with unique and eye-catching designs. In addition, new packaging, advertising, social media, merchandise, and website were designed for this brand campaign.