We were tasked with creating arresting provocative art by combining hotel imagery with actual scenes and/or characters from show. The goal was to maximize viewership and generate excitement within existing audience.
Any marketing campaign for a Ryan Murphy/FX property needs to be both stylish and disturbing. The “AHS: HOTEL” scripts conjured up some pretty incredible imagery. Combining general hotel images (keys, beds, elevators, hallways, etc.) with some of the actual scenes and characters from the story, we were able to create several iconic pieces of art that were sexy, beautiful and terrifying, this being one of them.
The season premiered to record numbers and, from what we read online, the fan base seems to get as excited about the marketing and publicity art as they do about the show itself.