We knew we wanted to create an image that used the American flag, along with bullet holes — each bullet hole representing a victim in the shooting. We went through many iterations of the flag, from illustration to photo recreations until we came up with the idea to recreate the flag as if drawn by a child. Eventually, we ended up illustrating the elements by hand, then photoshopped the remaining elements and assembling the whole to complete the poster. As in other iterations of this theme, we wanted the typography to be minimal (and were initially inspired by the simplicity of On Kahara's date paintings) and yet be a powerful reminder of the both the aim of the poster, as well as the time and location of the tragedy.