The assignment consisted of relaunching an Italian restaurant that had been an iconic venue for many years. It was time to rejuvenate the brand, appeal to a younger audience and give it an urban feel.

The brand is all about the font and the unique usage of the red apostrophe. The name was created based on the owner’s name. Adding ITALIAN was important since the owner’s name did not come across in that category of food. The brand was applied to everything, from windows and signage to menus and attire.

The results were impressive. Their guests from yesteryear embraced the new feel. And new customers have come to the restaurant in droves to check out the new, modern classic.