We were commissioned to design an identity for a children’s hospital that was under a larger health system umbrella.
Our approach was to create an identity that was fun and playful, but also sophisticated. It was very important to stay true to the region by recognizing the low country of Charleston and the surrounding area. We wanted to communicate that this is a children’s hospital for the entire state rather than just one city.
The logo was used throughout their communications allowing people to quickly connect with the children illustrated in the logo mark.