Poster Design for "Young & Hungry" advertising agency.
Young and Hungry, an advertising and branding agency, defines itself as a creative incubator. As a new agency, the challenge for promoting it is to increase awareness and introduce it as a creative agency that is a collection of creative and artistic disciplines. To advertise for an advertising agency, one needs to come up with methods and ideas that can be communicated easily to a broad spectrum of audiences. The main idea then needs to appeal to various people with vastly different mind sets. Food is an item that all of us connect to including the young creative minds that are eager for improving and growing. Food by itself has obviously been a source of inspiration for creativity, beauty, entertainment and usually reminds people of good times.
I chose food as the main idea and fabric for my work because it gives me ample space to be creative but in doing so I’d still have a good chance of connecting with the audience. It can be very glamorous and at the same time be appetizing and desired. It can be as artistic as desired but yet appeal to people who know little about art. I used plates as canvases to create art forms. The choice of office supplies is because they are usually tied to learning and education; something that young people are akin to and is in harmony with the message the agency wants to get across. I think this has the potential for a very successful Ad campaign.