This logo was designed for a fictional pizza joint called Pie Life. The goal was to communicate the funky, sophisticated brand image through company collateral.
Approach
The creative process included extensive research on counter-cultures which led to a solution that is meant to serve the round heads who are forced into square holes.
Results
While this was a class project where I did not work with an actual client, the deliverable was well received by my class and my professor, and I received an A on the assignment.
