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Park Place Dealerships asked us to develop an outdoor board showcasing the new Volvo XC90 featuring luxury 3-row captains chairs. The brief was simple and straightforward but the outdoor medium to carry the message was challenging in it’s demand for brevity.
Our solution followed the Volvo brand aesthetic – design that is never more than it needs to be. A cutaway photo of the SUV showing the elegant seating that forms function into graceful elegance and sets the XC90 apart from other SUVs.
With over a million impressions we exceeded client expectations by crafting a simple headline paired with an attention grabbing image.