Branding of startup technology firm developing and providing very highly secure cloud storage and sharing services.
The approach was to create a mark and typography that conveyed very solid strength and security while indicating aspects of cloud computing. To accomplish this, the interlocking "e" forms are used to create a cloud-like shape while strong red color and thick strokes have an impenetrable look and feel. The "e" forms 'float' on a very stable horizontal line with the horizontal stroke of the "e" forms makes a secondary 'do not enter' sign understood internationally.
Ectora has become known for both creating technology and for defending rights to privacy and the ability of users to share information with one another without their content being monitored, spied upon, or any personal information or content being sold.