As the biggest online brand of mom&baby in China, KUB is striving for a strong connection with its consumers through good products. Package of KUB diaper is designed for moms as they make the choice, instead of the baby.
Approach
We create a lovely bear in diaper in 3D way. The fluffy texture, the cute look and the fresh colors are matched to attract those great women’s attention. Considering that mom will normally hold a couple of bagged-diapers when shopping, a standing bear with both arms lifted above head and hands held printed will turn the product into an adorable handbag.
Results
The bear functions as its diaper is like a drawer where mummies can get real deal out of it, and meanwhile it amuses mummies as they feel like grasping their cute little ones. The KUB Diapers therefore will stand out both in shelfs and off shelfs.
