Okanagan Spring Brewery Brand Identity System. In its first 20 years, Okanagan Spring had grown to become British Columbia’s leading craft beer brand. Despite top marks for the liquid itself, the brand had low recall, poor differentiation, and had no unaided recall even among diehard fans. The objective was to reposition the brand and reinforce the all-natural, handcrafted positioning and emphasize their craft-brewing expertise.
Subplot Design Inc.
1930 Pandora Street Suite 410 Vancouver, British Columbia V5l 0c7 CA