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A poster promoting to the public of West Sussex Arundel Lidos traditional festive swims in its heated out door swimming pool over the Christmas and New Year holidays.
A simple observation of the ever widening wake of a swimmer that becomes the shape of a Christmas tree with the title of the event neatly forming the base of the Christmas tree.
A poster that drew not only a great response for the Lido, but also increased the number of crazy people who went swimming in Arundel Lido's outdoor pool over the festive period.