We were challenged with developing a promotional piece for Dallas-based photographer Tadd Myers featuring his latest series of breathtaking photos of Merino sheep farms on the South Island of New Zealand.
Approach
Naturally, we titled the piece “Made with Merino Wool”, sewing an actual Merino wool garment tag onto the cover. The tag was sourced from the same farms featured in the brochure.
The “Made with” theme carries forward, helping to introduce the different farmers and their unique perspective on sheep farming.
Results
Tadd was thrilled with the piece and has received nothing but compliments. All parties involved in bringing it to life have received a lot of positive feedback.
