The assignment was to create a rich portrait, representing inclusion in front of, and behind the camera. The goal was to provide a progressive, colorful, and expressly human image that leans into human possibility.
Our why -- What lies at the heart of the Microsoft Cloud isn’t complicated code or powerful microchips or massive data centers—it’s human possibility. It’s real people using Microsoft technology to bring their best ideas to life. And because this technology is used by people all over the world, we seek out and welcome diversity in our photo shoots, both in front of and behind the camera. The resulting imagery is candid, honest, and—whenever possible—unretouched. Crooked smiles and deep laugh lines are portrayed with honesty and warmth. Moments of deep concentration are depicted with clarity and compassion. When creating photos for Microsoft Cloud, we remember that the Microsoft Cloud isn’t, ultimately, a technology story—it’s a people story. And our photography captures that in all its unfiltered glory.
The approach was casting and photographing real people, wearing their own clothes. We built a representative ensemble who brought their whole selves to the project. We photographed on the street, using only available light, shooting on a Sony A7R4. The goal was to come away with an authentically human, unique, and unscripted portrait.