Our client Greenlight just became the official internet provider at the Rochester Airport. This exciting upgrade for airport travelers was news that needed to be shared throughout the airport.
Approach
One of the non-traditional tactics we executed was an airport signage display alerting travelers where to not only find their luggage but also where they can locate the fastest internet.
Results
Our client has been thrilled with the fun an unexpected approach. We are excited to track the results of the campaign as it gains more visibility over time.