A Japanese cuisine restaurant “Matsu Matsumoto” serves classic, traditional, yet modernly arranged Japanese cuisine. Matsu Matsumoto aimed to deliver the taste of the restaurant to their customers even at home by selling take-out products (vegetable pickles) at the restaurant as souvenirs. Our assignment was to develop and design packages of the vegetable pickles.
One day, one of the regular customers told the resultant “I would like to enjoy Matsu Matsumoto’s taste at home” and this gave them the idea for the products.
The design needed to cover Matsu Matusmoto’s branding as well as the quality taste of the ingredients.

The carefully selected vegetables and its deliciousness are expressed by Japanese style patterns using vegetables as motifs and in this way, we aimed to depict the female chef’s sincere, unwavering focus on the traditional Japanese taste.
We aimed to bring out the strength of the vegetables by keeping the color simple.

Thanks to the products, the number of repeaters to the restaurant increased.
A number of customers even purchased the products as collectable items.