The new identity expresses the personality of Phaidon while also allowing the company to communicate with a younger generation of book lovers through clarity and bold visual impact. The concept of the iconic “P” is based not only on the word that makes up the organization's name but also on the ¶ character, which indicates the beginning of a paragraph.
his identity is designed as a flexible system and may transform whenever applicable as a way to speak to the several fields in which Phaidon acts. This flexibility also aims at the creation of a community around its products and services; proud customers/members of the Phaidon community may come together for special lectures, gallery shows, and other cultural events carried out by organization.
