The goal of this project was to create a logo for a particular Bakery shop that uses a more scientific and tech approach. Bakeology.
I took a morphological approach of combining a microscope and a croissant. Combining the end-result product with their scientific process—symbolized by the microscope.
This logo is very successful in capturing the science behind their technique to bake goods. It positions the brand in a unique, simple, yet effective way.