Chapeaux de Madeleine is a refined design shop for men’s and women’s hats. The owner, Madeleine Cormier, designs hats for a variety of functions, from weddings and gala dinners to garden parties and cruise-ship holidays. Each design is handmade to the highest quality standards. As part of the company's rebranding, I was asked to design and oversee the production of hat boxes.
The boxes needed to reflect the elegance of the boutique as well as promote the brand. The stylized "M" of the logo was enlarged and repeated on the side of the boxes. The full logo, smaller and off-center, graced the top of the box. I sourced a manufacturer that could silkscreen the corporate metallic rose gold of the logo on a black canvas-like fabric. Each box was handmade in four different sizes. The end product truly reflected the hat milliner's craftsmanship quality.
The client was extremely pleased with the results. This was the first time the boutique had customized boxes and they have proven to be popular with its customers. After we unveiled the new brand and boxes on social media platforms, many past customers dropped by the boutique just to purchase a box.