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Create a design element to deliver a message of active learning classrooms. Active learning is an innovative approach to delivering instruction. Client also commented the term active learning needed an update.
Active learning classrooms provide and encourage self learning/instruction, and active engagement in the classroom as opposed to lecture based instruction. The mark is to help label active learning classrooms and mark active learning courses on course lists. After extensive research, the name Engage Classrooms helped denote a more accurate description of learning in these classrooms. After extensive logo exploration, three items stood out as elements to denote Engaging Classrooms: the enter symbol, Caps E and C. They are combined to create an iconic and memorable symbol.
The client immediately liked the new name and mark. Implementation started the same week. Impact is still in the works as the university was closed due to Covid-19 outbreak in 2020. However, the client has been using the mark and new name on social media and in email communications to the university community.