It's all about choice. Or, at least it should be when it comes to eating chicken in San Francisco.
When Wednesday Seven came to us with their latest foodie concept–a simple restaurant that serves nothing but chicken–we were tasked with naming it, branding it, and making it the catchiest counter concept in town.
Approach
You could say we went full chicken.
We started with brand strategy, naming and positioning. Then, we took the bird from concept to counter by designing the logo, menus, brand collateral, packaging, exterior and interior decor, and signage.
Results
Proposition Chicken was an instant success among customers and the press. The concept and brazen branding received acclaim in Urban Daddy, Thrillist, Eater, and Inside Scoop SF.
