Directions are an essential part of navigating a journey. With island life in Hawaii, it’s not always straightforward to use north and south for directions, so you’ll hear local residents say “mauka,” referring to heading towards the mountain. When you’re told to take the direction of “makai,” it means to move away from inner island—towards the ocean.
Compass IN-HOUSE (the real estate company’s internal design studio) designed a vivid 20-page ad editorial highlighting the incredible properties on each island, its community of agents, and their take on what makes Hawaii home.
The Compass Hawaii agents and staff were blown away by the visuals, and excited to launch this campaign across ad placements in Hawaii and beyond.