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This project was centered around creating a sophisticated pasta logo.
The beginning phase started with the name Medusa Pasta, then i tried to create a visual that matched the flow of that name. With pen and paper I started drawing various forms of pasta. Once I knew what form and shape the pasta would take, it was time to incorporate Medusa's face. I modeled her after Greek statues and their stoic expressions.
The logo worked best once I ditched Illustrator and used a hand drawn approach. The end result looks less rigid and more organic. Combined with a bright color palette, this logo is sure to catch the eye of a theoretical pasta shopper.