Create a letterhead system for my studio with a design that would be highly original and would entice the viewer to take a second look.
By rethinking what a typical letterhead system is and what it has the ability to be, I created a funnel illustration to visualize the process of designing — receiving unrefined disorder then organizing the information to create attractive and legible communication. I applied this illustration to the entire back of the letterhead (forming a little poster), to the three panel business card, and to the flap of the envelope. Because the office was in the process of moving locations, I simply designed an updatable adhesive address label for the letterhead and envelope, flapping a bit of it on to the back.
People love the business card! When I hand a person the card, they momentarily become fascinated as it the long funnel illustration unfolds. The envelope's design certainly stands out in a pile of other mail and the letterhead's bold and elegant design has been quite attention getting.