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Camp Kindred is an intentional summer camp where children of different race, ethnicity, and economic advantage can play, explore and come together on common ground. The organization needed an inviting mark that speaks to both kids and parents of all different backgrounds.
The main objective of the mark was to quickly communicate that Camp Kindred is an overnight summer camp. To ensure the design speaks to both children and their parents, we leaned into the comforting nostalgia of vintage camp patches, but added a bold and playful color palette, thick lines and simple typography.
Camp Kindred’s leadership felt their new aesthetic legitimized their exhaustive efforts to create such an important offering to the community. With a new look and feel came a renewed confidence and Camp Kindred was able to increase more than triple their enrollment.