Our assignment was to create an impactful poster and magazine spread promoting The Florida Aquarium’s annual Brews By The Bay Beer & Food Festival, featuring over 100 different beers and countless sea creatures.
Since we were competing with many other Oktoberfest beer events, we knew we had to do something different and memorable. So we showed a beer being poured into a glass and a foam shark forming out of the overflowing beer. We tied it all together with the headline, “Look out for endless species of beer.”
Apparently the compelling image and headline worked wonders, because in spite of many competing Oktoberfest events, this Brews By The Bay Beer & Food Festival was a complete sellout and a big success for the Florida Aquarium.