In Typography 1, we were to develop a series of typographic compositions that reflect several pieces of information and constraints. The goal of this project phase was to explore cohesive and dynamic typographic structures with consideration to hierarchy and visual communication.
I focused on graphic designer Chip Kidd and played with his saying on the key to being a strong graphic designer, “Two things — learn how to do crossword puzzles and learn how to write.”
I believed that doing a crossword puzzle layout was the obvious route so I tried to mix it up by playing with the postures of the letterforms of Chip Kidd's name. I chose a simple color pallet to reiterate the feeling of a crossword puzzle as well as using red as an accent color to create easier eye flow to the most important information on the poster.