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The PODIUM Festival is a young, European music festival dedicated to repositioning classical music in our culture. Dance, music, theatre, experimental genres and youth culture all play vital roles in this endeavour.
The images in the poster series were shot in public spaces, offering an optical counterpoint to more familiar and classic poster media. Their depiction lets the images float, rising to another level in the representation of music. It diffuses, embraces, renders weightless and without limits. The gestures of the people and the details of their clothing and accessories convey the Podium concept of repositioning classical music, which emerged from modern youth culture. By capturing bodies in unusual twisting motions, the posters are dynamic and eye-catching.
The stark black and white contours of the images create a powerful characteristic style. By this simple device, the classic black-and-white subjects become a graphical form beyond mere black-and-white pictures; in conjunction with the Podium logo, they become a visual trademark.