Halo is an adventurous brewery that takes the traditional recipes of rare styles of beer and then experiments with the ingredients. With a taproom and bottle shop that welcome inquisitive visitors, the brewery needed an approachable brand that matched its unconventional sensibilities.
Approach
We created a logo, labels, packaging and promotional items that use geometric patterns in unexpected colours, resulting in a look that is energetic, modern and a bit rebellious.
Results
The new packaging has extended across a total of 14 labels, 3 generic versions to be applied to one-off beers and 11 (and counting) custom labels for recurring beers. The labels have been applied to both bottles, cans and adapted to the hand pumps in the taproom. A glass refillable growler has also been produced as well as a carry box for a set of 4 bottles.
