We recently prepared a brochure for Sappi North America, titled “True or False” – an exploration of urban myths, old wives tales and leap-of-faith conclusions. We found the same misconceptions were everywhere in coated and uncoated paper as well.
Designers will choose coated or uncoated paper for various looks and feel, but we felt it was important that they understand all the pros and cons before choosing a specific paper for their project.
I think you’ll find it entertaining and informative.
2064 Powell St. San Francisco, California 94133 US